The Roles of Web Designers and Web Programmers in SEO

Web designers and programmers in many ways have a symbiotic relationship with SEOs. While sometimes an SEO agency operates completely separate to a web design studio, there may become SEO specialists within the studio to provide a more complete team. However, keeping them separate has some benefits too.

Same Goals, Different Approaches

While differentiate between web designer or programmers and SEO here in www.tricitywebsolutions.in The reason for the overlap is the fundamental match up between what a web designer or programmer does and what an SEO does. The objective largely speaking, the goal is essentially the same:

To provide the searchers with the information they require in the most presentable and expedient manner. The better and SEO ranks the site and the better presented and optimized for conversions, the more sales are generated. At that point, everybody wins. Therefore, while designers/programmers and SEO are treated as working in different fields, the end goal is the same.

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It’s All about Search

Web pages contain content written for searchers. The content is based around keywords. When the SEO is performed well, a page will rank for certain keywords which drive organic traffic to that page from Google, Bing and other search engines.

Depending on the way the page has been designed, the once visitor and now searcher, will discover if they can successfully navigate the site to find what they’re looking for. When it’s poorly designed with a cluttered interface, overly busy graphics – all flash and no substance, then visitors leave even if the content matched their query. Google is likely to notice the low on-page time and reduce the site’s ranking because its searchers aren’t happy.

Landing Page Design and Conversion

With landing pages, the merging of SEO, optimization in design and layout, along with web design is more obvious. Here traffic is pulled in via different methods like pay-per-click advertising, organic search traffic and referral traffic. Visitors are shown a page that provides information about a particular product or service. Or, perhaps they’re encouraged to opt-in to the newsletter for the latest discounts, news and reviews.

When the design of the landing page is poor, it’s not effective. Similarly, when the page is not optimized well to provide information clearly and lead the visitor to a certain action, the effectiveness of the landing page has failed to live up to its promise. With SEO, ranking the landing page for relevant keywords helps to keep advertising costs down by opening up the possibility of bringing in free organic traffic instead of having to pay for advertising to drive paid traffic to the offer.

Does It Pay to Specialize?

Should you hire a separate SEO company instead of a web studio that offers both services? Like most things in life, the answer is, it depends. In many cases, the web studio says that they offer SEO services but really, they’re selling a service and outsourcing the work to an SEO agency or freelancers. Rarely are they hands on with SEO. The question to ask is whether they have dedicated team members focused on SEO. Then you have your answer.

Generate Revenue With a Mobile-First, Growth-Driven Web Design

If your business website isn’t responsive and looks out-dated, web redesign is on the cards. Many people think redesign is a lengthy, excruciating process. It isn’t. Because your old website needs a fresh look, redesigning it is a smart move.

Problems with the “Ancient” Model

Here’s what’s wrong with a traditional website

Slow and Costly

The average SME website takes months to launch and costs thousands of bucks. A large-scale enterprise website takes longer to design. By the time it goes live, its features may be off-trend or out-dated.

High Risk

It requires a huge investment and a lot of time. Since users don’t test the new site before its launch, there’s no guarantee the design will help you solve client issues and meet business goals. After launch, there’s little flexibility to make alterations to accommodate audience needs or new business.

Not Mobile Friendly

The desktop-first design treats mobile users as an afterthought. With people now spending 51% of their time on a tablet or smartphone, compared with 42% on a laptop or desktop, a poor mobile experience poses a real threat to your sales and reputation.

Given these challenges, most businesses are adopting a modern approach to web design that emphasizes seamless experiences across multiple devices.

Growth-Driven Design

Designers test and optimize a website. Through this cycle, businesses gather data about their new site – how people are using it and what problems they’re facing. Through site improvements, marketing assets and personalization features get a boost.

With growth-driven design, optimizing user experience (UX) and conversion points is no sweat. After all, you’re using real user data to make decisions.

Mobile-first Design

For years, responsive web design has swept web users off their feet. But the mobile-first approach is spicing things up. It all starts with a simple, universal layout that works and looks great on small screens. Extra features are built in for the website to function on large displays.

From the get-go, bear mobile in mind. Don’t leave users zooming, pinching or squinting to read your pages. Design for real-world screen resolutions, optimal touch targets and portrait/landscape views. Besides screen size, consider page load times. The quicker your website is, the higher it ranks.

Designing for multiple devices and real users requires research and cross-device testing. It’s rigorous but worth it because a mobile-friendly website increases conversions and sales.  See https://www.argondesign.com.au for responsive web design.

The Way Forward

As Internet-enabled gadgets continue to advance and proliferate, the more flexible websites are sought-after. Actually, a website designed for a multi-screen world is the in-thing as it enriches sales.

Without a doubt, a mobile-first, growth-driven design is your business’s lifeline. It emphasizes the importance of listening to your clients, learning from them, and satisfying their needs. With that in mind, take on the hard task of shifting to a customer-centric operating model. Pushing forward with incoherent operations and flawed digital properties is a no-no.

Companies with a modern web design, that boosts marketing strategies and offers an impressive UX, are able to grow faster, personalize effectively and outpace competitors. That’s the way to go.

SEO Expert Series – Lesson 1

Excellent SEO Services For 2018- What to Expect From SEO Companies

Learning search engine optimization or SEO can be a daunting experience, and if you run a business, you may not have enough time for the venture. SEO is an effective internet marketing tools that can help increase web traffic, sales and overall growth of a business. However, to achieve this, it’s advisable to look for the best SEO services, those that will meet your company needs, objectives and goals.

 

Well, if you want the best SEO services for 2018, you will need an excellent company in the field:

A great company will conduct extensive keyword research in your niche. These are terms or phrases used by prospects on a daily basis when they are looking for products and services that you offer. When a person goes online to look for information regarding a product, service or company, they will type a particular keyword in the search engine and go through the results to find the most relevant details. The aim of the SEO service provider is to target these prospects by using commonly used keywords.

An excellent company will ideally have a team of copywriters who focus on seo content creation in the form of press releases, web pages, articles, etc. They will focus on utilizing short and long-tailed keywords in order to push your business forward in the competitive world, without keyword stuffing and sticking to the guidelines set by the search engines.

A company that offers ideal SEO services will also include web analysis. This helps identify how your campaign is doing. The team will be able to give you a service that helps improve your visibility on the search engine results. Also, analysis helps discover what works and what doesn’t in the campaign.

Google and other search engines are continually updating their algorithms like RankBrain, making changes that you need to be aware of in order to stay relevant and competitive in your industry. A good SEO company will be up to date with these changes, ensuring that your campaign addresses them with the aim of gaining higher visibility.

An excellent company will ideally give you a dedicated consultant with adequate knowledge and experience when it comes to SEO. They should be responsible for your account at all times and should be easily reachable via phone or email, should you have any queries regarding the performance of your website.

 

 

These are the things you should expect from the best UK SEO companies this year.

Promote SEO Growth – Build the Best Content Marketing Strategy

Promote SEO Growth

 

The use of the right keywords is no longer enough for driving your content strategy. This is because not all content needs of your audience are captured in search. Yes, you might increase organic, but will it convert customers?

Instead of sticking with a keyword-first-driven content strategy, you can now create SEO content which converts through following an audience-centric strategy.

Set Goals

Everything starts with a goal. What do you want to accomplish? Do like to drive an increase in your sales, or do you want to increase your leads to a specific percentage. Document your goals first as this will help you figure out the kind of content you like to create and what your calls to action must be.

Identify Your Key Audience and Their Specific Pain Points

Next, identify your target audience for your content. You can get help from teams of experts at this point, such as sales, customer service, technical support,social media marketing, product marketing, and product management. These people usually interact with customers, which make them the best ones to ask about the struggles of your audience, and what content should be made to help answer their queries.

Identify the Unique Expertise of Your Brand

Dig further and identify what makes your business brand unique. Chances are it is not your product itself. You can think about the experts on your subject matter and how they contribute to your organization. Consider how your products are made.


Determine Your Content Tilt

Combine your answers for the second and third step, and determine how your unique content angle is going to look like.

List Potential Topics of Content According to Your Content Tilt

The next step is to brainstorm topics. Since you already know the tilt of your content, it is much easier to create topics that your brand should create content about. These topics are the ones your audience truly cares about.

Perform Keyword Research 

After listing good topics for your content, it is time to dive into research of long tail keywords, and determine the best keyword targets around these topics.

Create Your Editorial Calendar

According to your findings during your keyword research, come up with the editorial calendar for the content. See to it that you include the target of your keyword so that if there is someone else who develops the content, they will know the important things to include.


Know How to Measure Your Success

When you know what content you will create, you have to identify how you will measure your success. You can measure leads to your gated content as well as the conversions of these leads to sales after a certain period of time. 

Create Content

Once all pieces have been put together, it is time for you to do proceed with creation work. It is the most fun part. Considering your content tilt and after completing your keyword research, research or gather the information you need then outline how you want your content to look like.

See greengenieseo.com for more on this subject

Also https://greengenieseo.com/toronto-seo

Toronto SEO Expert | SEO Myths | 905-233-2488 from Tom Gustar on Vimeo.

Does Website Design Play an Important Role in Ranking

When it comes to having a recognition in the online world, you must have a good website. Doing SEO by yourself isn’t always enough as you must be lagging in key concepts like a good website design. It increases the aesthetic appeal of the website and more people are likely to stay on your page. A great design helps in establishing the fact that your SEO campaign is going to bring good results. Without it, one cannot rely upon that the tools will work as well as they can with a well-maintained website. Here are the reason why you should always keep the website design in mind:

Google will drop your site if the bounce rate is more.

It is their job to make sure users are getting the best websites. They would at first, rely on the keywords but after they learn that those keywords aren’t effective enough, they consider the bounce rate and the time people actually spend on the website. Bounce rate is when people click your link and immediately shut it. To lower this rate, you should have good website design so it appeals to the users who visit it. If they find that the website does have content which they would like to read, they are more likely to stay on the page. But on clicking the link, if the page opens up another list of links and ambiguous content, they will “close” the tab quickly. The higher the bounce rate is the lower the rank of your website will be.so always choose best SEO company which decrease your bounce rate and increase your ranking on search engine.
On the same note, the more time they lurk around your website, the higher the rank of your website will be. Thus, you should try to make it useful for the people by making interesting posts visible to them. The loading time your posts take should also be taken into consideration. It could easily bore the users and they would hop on to the next page. It is one of the features Google decided to look for, when they are deciding the rankings.

Try to indulge in parallel design

When your website has a design where all the information is loaded on a single web page, it could be interesting to your users. The background of your web page should be appealing enough as the 90s theme would never go with the modern world. If your website has a menu which could guide users to different genres, that would be helpful for the website. There is still a risk with the rankings if the user is unclear about what exactly the content page is about. You need to be very careful about how you bring the design together.

It should be mobile friendly.

Most users are online these days on their cell phones. But if the site is the bit incompatible on the mobile, users might not stay on the webpage. Research has shown how 60% of mobile users jump to the next related website if they don’t find the content adjust according to their small screen.So make sure your website must have mobile friendly.