SEO Expert Series – Lesson 1

Excellent SEO Services For 2018- What to Expect From SEO Companies

Learning search engine optimization or SEO can be a daunting experience, and if you run a business, you may not have enough time for the venture. SEO is an effective internet marketing tools that can help increase web traffic, sales and overall growth of a business. However, to achieve this, it’s advisable to look for the best SEO services, those that will meet your company needs, objectives and goals.

 

Well, if you want the best SEO services for 2018, you will need an excellent company in the field:

A great company will conduct extensive keyword research in your niche. These are terms or phrases used by prospects on a daily basis when they are looking for products and services that you offer. When a person goes online to look for information regarding a product, service or company, they will type a particular keyword in the search engine and go through the results to find the most relevant details. The aim of the SEO service provider is to target these prospects by using commonly used keywords.

An excellent company will ideally have a team of copywriters who focus on seo content creation in the form of press releases, web pages, articles, etc. They will focus on utilizing short and long-tailed keywords in order to push your business forward in the competitive world, without keyword stuffing and sticking to the guidelines set by the search engines.

A company that offers ideal SEO services will also include web analysis. This helps identify how your campaign is doing. The team will be able to give you a service that helps improve your visibility on the search engine results. Also, analysis helps discover what works and what doesn’t in the campaign.

Google and other search engines are continually updating their algorithms like RankBrain, making changes that you need to be aware of in order to stay relevant and competitive in your industry. A good SEO company will be up to date with these changes, ensuring that your campaign addresses them with the aim of gaining higher visibility.

An excellent company will ideally give you a dedicated consultant with adequate knowledge and experience when it comes to SEO. They should be responsible for your account at all times and should be easily reachable via phone or email, should you have any queries regarding the performance of your website.

 

 

These are the things you should expect from the best UK SEO companies this year.

Promote SEO Growth – Build the Best Content Marketing Strategy

Promote SEO Growth

 

The use of the right keywords is no longer enough for driving your content strategy. This is because not all content needs of your audience are captured in search. Yes, you might increase organic, but will it convert customers?

Instead of sticking with a keyword-first-driven content strategy, you can now create SEO content which converts through following an audience-centric strategy.

Set Goals

Everything starts with a goal. What do you want to accomplish? Do like to drive an increase in your sales, or do you want to increase your leads to a specific percentage. Document your goals first as this will help you figure out the kind of content you like to create and what your calls to action must be.

Identify Your Key Audience and Their Specific Pain Points

Next, identify your target audience for your content. You can get help from teams of experts at this point, such as sales, customer service, technical support,social media marketing, product marketing, and product management. These people usually interact with customers, which make them the best ones to ask about the struggles of your audience, and what content should be made to help answer their queries.

Identify the Unique Expertise of Your Brand

Dig further and identify what makes your business brand unique. Chances are it is not your product itself. You can think about the experts on your subject matter and how they contribute to your organization. Consider how your products are made.


Determine Your Content Tilt

Combine your answers for the second and third step, and determine how your unique content angle is going to look like.

List Potential Topics of Content According to Your Content Tilt

The next step is to brainstorm topics. Since you already know the tilt of your content, it is much easier to create topics that your brand should create content about. These topics are the ones your audience truly cares about.

Perform Keyword Research 

After listing good topics for your content, it is time to dive into research of long tail keywords, and determine the best keyword targets around these topics.

Create Your Editorial Calendar

According to your findings during your keyword research, come up with the editorial calendar for the content. See to it that you include the target of your keyword so that if there is someone else who develops the content, they will know the important things to include.


Know How to Measure Your Success

When you know what content you will create, you have to identify how you will measure your success. You can measure leads to your gated content as well as the conversions of these leads to sales after a certain period of time. 

Create Content

Once all pieces have been put together, it is time for you to do proceed with creation work. It is the most fun part. Considering your content tilt and after completing your keyword research, research or gather the information you need then outline how you want your content to look like.

See greengenieseo.com for more on this subject

Also https://greengenieseo.com/toronto-seo

Toronto SEO Expert | SEO Myths | 905-233-2488 from Tom Gustar on Vimeo.

Does Website Design Play an Important Role in Ranking

When it comes to having a recognition in the online world, you must have a good website. Doing SEO by yourself isn’t always enough as you must be lagging in key concepts like a good website design. It increases the aesthetic appeal of the website and more people are likely to stay on your page. A great design helps in establishing the fact that your SEO campaign is going to bring good results. Without it, one cannot rely upon that the tools will work as well as they can with a well-maintained website. Here are the reason why you should always keep the website design in mind:

Google will drop your site if the bounce rate is more.

It is their job to make sure users are getting the best websites. They would at first, rely on the keywords but after they learn that those keywords aren’t effective enough, they consider the bounce rate and the time people actually spend on the website. Bounce rate is when people click your link and immediately shut it. To lower this rate, you should have good website design so it appeals to the users who visit it. If they find that the website does have content which they would like to read, they are more likely to stay on the page. But on clicking the link, if the page opens up another list of links and ambiguous content, they will “close” the tab quickly. The higher the bounce rate is the lower the rank of your website will be.so always choose best SEO company which decrease your bounce rate and increase your ranking on search engine.
On the same note, the more time they lurk around your website, the higher the rank of your website will be. Thus, you should try to make it useful for the people by making interesting posts visible to them. The loading time your posts take should also be taken into consideration. It could easily bore the users and they would hop on to the next page. It is one of the features Google decided to look for, when they are deciding the rankings.

Try to indulge in parallel design

When your website has a design where all the information is loaded on a single web page, it could be interesting to your users. The background of your web page should be appealing enough as the 90s theme would never go with the modern world. If your website has a menu which could guide users to different genres, that would be helpful for the website. There is still a risk with the rankings if the user is unclear about what exactly the content page is about. You need to be very careful about how you bring the design together.

It should be mobile friendly.

Most users are online these days on their cell phones. But if the site is the bit incompatible on the mobile, users might not stay on the webpage. Research has shown how 60% of mobile users jump to the next related website if they don’t find the content adjust according to their small screen.So make sure your website must have mobile friendly.