The Roles of Web Designers and Web Programmers in SEO

Web designers and programmers in many ways have a symbiotic relationship with SEOs. While sometimes an SEO agency operates completely separate to a web design studio, there may become SEO specialists within the studio to provide a more complete team. However, keeping them separate has some benefits too.

Same Goals, Different Approaches

While differentiate between web designer or programmers and SEO here in The reason for the overlap is the fundamental match up between what a web designer or programmer does and what an SEO does. The objective largely speaking, the goal is essentially the same:

To provide the searchers with the information they require in the most presentable and expedient manner. The better and SEO ranks the site and the better presented and optimized for conversions, the more sales are generated. At that point, everybody wins. Therefore, while designers/programmers and SEO are treated as working in different fields, the end goal is the same.


It’s All about Search

Web pages contain content written for searchers. The content is based around keywords. When the SEO is performed well, a page will rank for certain keywords which drive organic traffic to that page from Google, Bing and other search engines.

Depending on the way the page has been designed, the once visitor and now searcher, will discover if they can successfully navigate the site to find what they’re looking for. When it’s poorly designed with a cluttered interface, overly busy graphics – all flash and no substance, then visitors leave even if the content matched their query. Google is likely to notice the low on-page time and reduce the site’s ranking because its searchers aren’t happy.

Landing Page Design and Conversion

With landing pages, the merging of SEO, optimization in design and layout, along with web design is more obvious. Here traffic is pulled in via different methods like pay-per-click advertising, organic search traffic and referral traffic. Visitors are shown a page that provides information about a particular product or service. Or, perhaps they’re encouraged to opt-in to the newsletter for the latest discounts, news and reviews.

When the design of the landing page is poor, it’s not effective. Similarly, when the page is not optimized well to provide information clearly and lead the visitor to a certain action, the effectiveness of the landing page has failed to live up to its promise. With SEO, ranking the landing page for relevant keywords helps to keep advertising costs down by opening up the possibility of bringing in free organic traffic instead of having to pay for advertising to drive paid traffic to the offer.

Does It Pay to Specialize?

Should you hire a separate SEO company instead of a web studio that offers both services? Like most things in life, the answer is, it depends. In many cases, the web studio says that they offer SEO services but really, they’re selling a service and outsourcing the work to an SEO agency or freelancers. Rarely are they hands on with SEO. The question to ask is whether they have dedicated team members focused on SEO. Then you have your answer.

Generate Revenue With a Mobile-First, Growth-Driven Web Design

If your business website isn’t responsive and looks out-dated, web redesign is on the cards. Many people think redesign is a lengthy, excruciating process. It isn’t. Because your old website needs a fresh look, redesigning it is a smart move.

Problems with the “Ancient” Model

Here’s what’s wrong with a traditional website

Slow and Costly

The average SME website takes months to launch and costs thousands of bucks. A large-scale enterprise website takes longer to design. By the time it goes live, its features may be off-trend or out-dated.

High Risk

It requires a huge investment and a lot of time. Since users don’t test the new site before its launch, there’s no guarantee the design will help you solve client issues and meet business goals. After launch, there’s little flexibility to make alterations to accommodate audience needs or new business.

Not Mobile Friendly

The desktop-first design treats mobile users as an afterthought. With people now spending 51% of their time on a tablet or smartphone, compared with 42% on a laptop or desktop, a poor mobile experience poses a real threat to your sales and reputation.

Given these challenges, most businesses are adopting a modern approach to web design that emphasizes seamless experiences across multiple devices.

Growth-Driven Design

Designers test and optimize a website. Through this cycle, businesses gather data about their new site – how people are using it and what problems they’re facing. Through site improvements, marketing assets and personalization features get a boost.

With growth-driven design, optimizing user experience (UX) and conversion points is no sweat. After all, you’re using real user data to make decisions.

Mobile-first Design

For years, responsive web design has swept web users off their feet. But the mobile-first approach is spicing things up. It all starts with a simple, universal layout that works and looks great on small screens. Extra features are built in for the website to function on large displays.

From the get-go, bear mobile in mind. Don’t leave users zooming, pinching or squinting to read your pages. Design for real-world screen resolutions, optimal touch targets and portrait/landscape views. Besides screen size, consider page load times. The quicker your website is, the higher it ranks.

Designing for multiple devices and real users requires research and cross-device testing. It’s rigorous but worth it because a mobile-friendly website increases conversions and sales.  See for responsive web design.

The Way Forward

As Internet-enabled gadgets continue to advance and proliferate, the more flexible websites are sought-after. Actually, a website designed for a multi-screen world is the in-thing as it enriches sales.

Without a doubt, a mobile-first, growth-driven design is your business’s lifeline. It emphasizes the importance of listening to your clients, learning from them, and satisfying their needs. With that in mind, take on the hard task of shifting to a customer-centric operating model. Pushing forward with incoherent operations and flawed digital properties is a no-no.

Companies with a modern web design, that boosts marketing strategies and offers an impressive UX, are able to grow faster, personalize effectively and outpace competitors. That’s the way to go.