If your business website isn’t responsive and looks out-dated, web redesign is on the cards. Many people think redesign is a lengthy, excruciating process. It isn’t. Because your old website needs a fresh look, redesigning it is a smart move.
Problems with the “Ancient” Model
Here’s what’s wrong with a traditional website
Slow and Costly
The average SME website takes months to launch and costs thousands of bucks. A large-scale enterprise website takes longer to design. By the time it goes live, its features may be off-trend or out-dated.
It requires a huge investment and a lot of time. Since users don’t test the new site before its launch, there’s no guarantee the design will help you solve client issues and meet business goals. After launch, there’s little flexibility to make alterations to accommodate audience needs or new business.
Not Mobile Friendly
The desktop-first design treats mobile users as an afterthought. With people now spending 51% of their time on a tablet or smartphone, compared with 42% on a laptop or desktop, a poor mobile experience poses a real threat to your sales and reputation.
Given these challenges, most businesses are adopting a modern approach to web design that emphasizes seamless experiences across multiple devices.
Designers test and optimize a website. Through this cycle, businesses gather data about their new site – how people are using it and what problems they’re facing. Through site improvements, marketing assets and personalization features get a boost.
With growth-driven design, optimizing user experience (UX) and conversion points is no sweat. After all, you’re using real user data to make decisions.
For years, responsive web design has swept web users off their feet. But the mobile-first approach is spicing things up. It all starts with a simple, universal layout that works and looks great on small screens. Extra features are built in for the website to function on large displays.
From the get-go, bear mobile in mind. Don’t leave users zooming, pinching or squinting to read your pages. Design for real-world screen resolutions, optimal touch targets and portrait/landscape views. Besides screen size, consider page load times. The quicker your website is, the higher it ranks.
Designing for multiple devices and real users requires research and cross-device testing. It’s rigorous but worth it because a mobile-friendly website increases conversions and sales. See https://www.argondesign.com.au for responsive web design.
The Way Forward
As Internet-enabled gadgets continue to advance and proliferate, the more flexible websites are sought-after. Actually, a website designed for a multi-screen world is the in-thing as it enriches sales.
Without a doubt, a mobile-first, growth-driven design is your business’s lifeline. It emphasizes the importance of listening to your clients, learning from them, and satisfying their needs. With that in mind, take on the hard task of shifting to a customer-centric operating model. Pushing forward with incoherent operations and flawed digital properties is a no-no.
Companies with a modern web design, that boosts marketing strategies and offers an impressive UX, are able to grow faster, personalize effectively and outpace competitors. That’s the way to go.